The Proper Approach Towards Affiliate Place Settings
Most employees in this industry work in clean, comfortable surroundings in broadcast stations and studios. Some employees work in the production of shows and broadcasting while other employees work in advertising, sales, promotions, and marketing.
Television news teams made up of reporters, camera operators, and technicians travel in electronic news-gathering vehicles to various locations to cover news stories. Although such location work is exciting, some assignments, such as reporting on military conflicts or natural disasters, may be dangerous. These assignments may also require outdoor work under adverse weather conditions.
Camera operators working on such news teams must have the physical stamina to carry and set up their equipment. Broadcast technicians on electronic news-gathering trucks must ensure that the mobile unit’s antenna is correctly positioned for optimal transmission quality and to prevent electrocution from power lines. Field service engineers work on outdoor transmitting equipment and may have to climb poles or antenna towers; their work can take place under a variety of weather conditions. Broadcast technicians who maintain and set up equipment may have to do heavy lifting. Technological changes have enabled camera operators also to fulfill the tasks of broadcast technicians, operating the transmission and editing equipment on a remote broadcasting truck. News operations, programming, and engineering employees work under a great deal of pressure in order to meet deadlines. As a result, these workers are likely to experience varied or erratic work schedules, often working on early morning or late evening news programs.
Sales workers may face stress meeting sales goals. Aside from sometimes erratic work schedules, management and administrative workers typically find themselves in an environment similar to any other office.
For many people, the excitement of working in broadcasting compensates for the demanding nature of the work. Although this industry is noted for its high pressure and long hours, the work is generally not hazardous.
Occupations at large broadcast stations and networks fall into five general categories: Program production, news-related, technical, sales, and general administration. At small stations, jobs are less specialized, and employees often perform several functions. Although on-camera or on-air positions are the most familiar occupations in broadcasting, the majority of employment opportunities are behind the scenes (table 1).
Program production occupations. Most television programs are produced by the motion picture and video industry; actors, directors, and producers working on these prerecorded programs are not employed by the broadcasting industry. Employees in program production occupations at television and radio stations create programs such as news, talk, and music shows.
Assistant producers provide clerical support and background research; assist with the preparation of musical, written, and visual materials; and time productions to make sure that they do not run over schedule. Assistant producers also may operate cameras and other audio and video equipment.
Video editors select and assemble pretaped video to create a finished program, applying sound and special effects as necessary. Conventional editing requires assembling pieces of videotape in a linear fashion to create a finished product. The editor first assembles the beginning of the program, and then, works sequentially towards the end. Newer computerized editing allows an editor to electronically cut and paste video segments. This electronic technique is known as nonlinear editing because the editor is no longer restricted to working sequentially; a segment may be moved at any time to any location in the program.
Producers plan and develop live or taped productions, determining how the show will look and sound. They select the script, talent, sets, props, lighting, and other production elements. Producers also coordinate the activities of on-air personalities, production staff, and other personnel. Web site or Internet producers, a relatively new occupation in the broadcasting industry, plan and develop Internet sites that provide news updates, program schedules, and information about popular shows. These producers decide what will appear on the Internet sites, and design and maintain them.
Announcers read news items and provide other information, such as program schedules and station breaks for commercials or public service information. Many radio announcers are referred to as disc jockeys; they play recorded music on radio stations. Disc jockeys may take requests from listeners; interview guests; and comment on the music, weather, or traffic. Most stations now have placed all of their advertisements, sound bites, and music on a computer, which is used to select and play or edit the items. Technological advances have simplified the monitoring and adjusting of the transmitter, leaving disc jockeys responsible for most of the tasks associated with keeping a station on the air. Traditional tapes and CDs are used only as backups in case of a computer failure. Announcers and disc jockeys need a good speaking voice; the latter also need a significant knowledge of music.
Program directors are in charge of on-air programming in radio stations. Program directors decide what type of music will be played, supervise on-air personnel, and often select the specific songs and the order in which they will be played. Considerable experience, usually as a disc jockey, is required, as well as a thorough knowledge of music.
News-related occupations. News, weather, and sports reports are important to many television stations because these reports attract a large audience and account for a large proportion of revenue. Many radio stations depend on up-to-the-minute news for a major share of their programming. Program production staff, such as producers and announcers, also work on the production of news programs.
Reporters gather information from various sources, analyze and prepare news stories, and present information on the air. Correspondents report on news occurring in U.S. and foreign cities in which they are stationed. Newswriters write and edit news stories from information collected by reporters. Newswriters may advance to positions as reporters or correspondents.
Broadcast news analysts, also known as news anchors, analyze, interpret, and broadcast news received from various sources. News anchors present news stories and introduce videotaped news or live transmissions from on-the-scene reporters. Newscasters at large stations may specialize in a particular field. Weathercasters, also called weather reporters, report current and forecasted weather conditions. They gather information from national satellite weather services, wire services, and local and regional weather bureaus. Some weathercasters are trained atmospheric scientists and can develop their own weather forecasts. Sportscasters, who are responsible for reporting sporting events, usually select, write, and deliver the sports news for each newscast.
Assistant news directors supervise the newsroom; they coordinate wire service reports, tape or film inserts, and stories from individual newswriters and reporters. Assignment editors assign stories to news teams, sending the teams on location if necessary.
News directors have overall responsibility for the news team made up of reporters, writers, editors, and newscasters as well as studio and mobile unit production crews. This senior administrative position entails responsibilities that include determining what events to cover, and how and when they will be presented in a news broadcast.
Technical occupations. Employees in these occupations operate and maintain the electronic equipment that records and transmits radio or television programs. The titles of some of these occupations use the terms “engineer,” “technician,” and “operator” interchangeably.
Radio operators manage equipment that regulates the signal strength, clarity, and range of sounds and colors of broadcasts. They also monitor and log outgoing signals and operate transmitters. Audio and video equipment technicians operate equipment to regulate the volume, sound quality, brightness, contrast, and visual quality of a broadcast. Broadcast technicians set up and maintain electronic broadcasting equipment. Their work can extend outside the studio, as when they set up portable transmitting equipment or maintain stationary towers.
Television and video camera operators set up and operate studio cameras, which are used in the television studio, and electronic news gathering cameras, which are mobile and used outside the studio when a news team is pursuing a story at another location. Camera operators need training in video production as well as some experience in television production.
Master control engineers ensure that all of the radio or television station’s scheduled program elements, such as on-location feeds, prerecorded segments, and commercials, are smoothly transmitted. They also are responsible for ensuring that transmissions meet FCC requirements.
Technical directors direct the studio and control room technical staff during the production of a program. They need a thorough understanding of both the production and technical aspects of broadcasting; this knowledge often is acquired by working as a lighting director or camera operator, or as another type of broadcast worker.
Network and computer systems administrators and network systems and data communications analysts design, set up, and maintain systems of computer servers. These servers store recorded programs, advertisements, and news clips.
Assistant chief engineers oversee the day-to-day technical operations of the station. Chief engineers or directors of engineering are responsible for all of the station’s technical facilities and services. These workers need a bachelors’ degree in electrical engineering, technical training in broadcast engineering, and years of broadcast engineering experience.