Public Relations And Power
It is no secret that those in public relations sectors
who have control over information and manages it, gain
power. Max Weber said it best when he stated publicly,
“In facing” the house of representatives, “a
bureaucracy, through sure power instinct, fights every
attempt of the parliament to obtain knowledge.”
How true these words ring in our ears. Because of
these words, as well as other aspects of these facts,
the world is revolving rapidly into the field of
knowledge to improve public relations.
Despite that, it is a proven fact that knowledge is
strength, many public relation officers believe that
being in office is power. Contrary to their notion,
without knowledge, administrative officers are sure to
fail as the system weakens overtime.
It was noted that relationships amid complex
organizational in public relations whereas politics
hold office, there appears to be more power. In the
public relations educational sector, superintendents
on school boards tend to have more power than
educational officials in larger cities.
Suburban superintendents seem to have less control. On
the same token, managers in larger cities tend to have
more power over the managers in smaller areas. There
is no mistake that “knowledge is power.”
In fact, we see this power brought out in some of the
famous people that spoke publicly, which include
Martin Luther King Jr. and Bill Clinton. These men
made a difference by showing their power of knowledge.
Woodrow Wilson also made a difference. Wilson is
started the foundation for the early public relations.
In an early publication, Wilson pointed out that
building resources could expand and strengthen the